Starting in 2025, Interzoo will unveil its refreshed brand identity: vibrant colors, pet-inspired motifs, and a modern logo to emphasize what Interzoo said is the dynamism and diversity of the world’s leading pet supplies trade fair. The new design will gradually be integrated across all communication channels, including digital and print media, newsletters, and social media, beginning March 2025.
To coincide with its 39th edition, scheduled for May 12–15, 2026 in Nuremberg, the updated design features a refreshed logo, a vibrant palette of green shades, and pet silhouettes that highlight the fair’s wide range of product segments.
“The color green has long been associated with Interzoo," Dr. Rowena Arzt, director of exhibitions at WZF, explained. "Thanks to the variation of different shades of green in the new key visual combined with the simplified logo, we are making a strong impact with our visual language. With the pet silhouettes, we are also acknowledging the numerous product segments on display at our world-leading fair, given that pet products are at the very heart of Interzoo.”
Gordon Bonnet, managing director of WZF, noted, “With the new design we are building on the recognizability and strength of our traditional brand, but at the same time are creating a design landscape that meets the stringent requirements of our digital branding and underscores the professional caliber of this leading international fair.”
For more information about the new key visual for Interzoo and forthcoming events please go to the updated website at interzoo.com.
Adapted from a press release.
