Natural Balance and Canidae unveil over 100 products at Global Pet Expo

Natural Balance and Canidae will showcase more than 100 new and reformulated pet food products at this week's Global Pet Expo 2025 in Orlando, Florida, U.S. The brands, owned by Ethos Pet Brands, will highlight innovations in whole-body health, targeted nutrition and multi-dog feeding solutions.

Natural Balance expands dog and cat nutrition offerings

Natural Balance is launching two new dog food lines:

• Health Protection: Designed for whole-body health and digestive wellness, these dry and wet formulas include prebiotic fiber and live probiotics. The recipes, developed with veterinary and nutrition experts, feature real meat as the first ingredient and a 6-in-1 health support system.
• Specialized Nutrition: This line provides targeted health benefits, using research-backed nutrient levels informed by scientific studies. It includes 23 added vitamins and minerals while avoiding by-products and corn-based fillers.

For cats, Natural Balance is introducing two high-protein formulas:

• Ultra Protein (Coming Soon): Developed to maximize protein and taste, these dry recipes contain 40% protein, including organ meats, to support feline energy and muscle maintenance.

• Ultra Protein+ (Coming Soon): Combining protein-rich ingredients with prebiotic fiber, omega fatty acids, and antioxidants, these wet and dry recipes support digestion, skin and coat health, and immune function.

Following its August 2024 relaunch, Canidae is introducing new options for multi-dog households.Ethos Pet BrandsCanidae expands All Life Stages line

Following its August 2024 relaunch, Canidae is introducing new options for multi-dog households:

• All Life Stages High Protein for Active Dogs: With 30% protein and 20% fat, this formula supports muscle development and metabolism for active and working dogs of all breeds and sizes.

• All Life Stages Chunky Stew Toppers: These wet food toppers add taste, variety, and hydration, featuring real meat and vegetables in a savory broth. Available in three recipes with chicken or beef as the primary ingredient.

“At Ethos Pet Brands, our guiding principle is to be a trusted partner for pet parents, providing health and nutrition solutions for the pets we all love,” said Greg Shearson, CEO of Ethos Pet Brands. “We are committed to delivering high-quality pet nutrition that meets the evolving needs of the pet community. These effective new products, found only in pet specialty, reflect what pet parents want today.”

According to Petfood Industry's Top Pet Food Companies, Ethos Pet Brands is the parent company of Natural Balance Pet Foods and Canidae Pet Food Company. With a focus on premium pet food, Ethos Pet Brands is dedicated to delivering high-quality nutrition for pets. In March 2023, INatural Blanace and Canidae announced their merger, with both companies maintaining their individual brands. Together, the two companies formed Ethos Pet Brands in August 2023.

Adapted from a press release.