The 2025 edition of Pet Fair South East Asia took place from October 29-31, 2025, at the Bangkok International Trade & Exhibition Centre (BITEC), marking the show’s fourth edition. The event brought together 447 exhibitors from 37 countries and 11,169 visitors from 81 countries, an 11% increase in attendance compared to 2024.
Thailand represented the largest visitor group, accounting for 64% of attendees. Among international participants, the top countries were China (19.1% of international visitors), India (9.6%), Malaysia (9.2%), Singapore (7.6%), Taiwan (7.2%), the Philippines (6.2%), Japan (5.5%), South Korea (4.3%), Vietnam (4.0%), the U.S. (3.4%), Indonesia (3.0%), and Australia (2.4%). The event also noted increased participation from the Middle East and South America.
Pet Fair SE Asia
On the show floor, 75% of exhibitors came from international markets, with Thailand contributing 116 companies, followed by China Mainland (88), South Korea (55), Japan (25), and Canada, Taiwan, and the United States (13 each). Italy and Spain each hosted 12 companies, while Hong Kong, Singapore, and India rounded out the top groups.
Twelve national and regional pavilions were featured, including Canada (Pets Canada), China (Pet Fair Asia), Italy (Zoomark International), Japan (JETRO), Korea (Korea Agro-Fisheries & Food Trade Corporation), Taiwan (Taiwan Pet Food & Appliances Association), Spain (ICEX Spain Trade and Investment), the United Kingdom (PetQuip), and the United States (IMEX Management). Dedicated areas such as the Thai Pet Avenue, ASEAN Pet Avenue, and Super Start-Up Booth showcased local and regional businesses.
Education on the agenda
The 2025 conference program presented more than 40 sessions across two stages, attracting 1,706 participants. Topics focused on market trends, innovation, and insights shaping the global pet industry. Petfood Forum Asia, organized by WATT Global Media, returned for its second edition alongside the event, drawing nearly 100 professionals from the pet food processing sector.
“The organizers extend their sincere gratitude to all speakers and contributors who helped create such a diverse, engaging, and educational conference experience over the three days,” the event team stated.
In observance of the national mourning period following the passing of Thailand’s Queen Mother Sirikit, networking events were modified, with the first-day in-hall event held in a subdued format and the rooftop networking event canceled.
The next edition, marking the event’s fifth anniversary, is scheduled for October 28–30, 2026, at BITEC in Bangkok.
VNU Exhibitions Asia Pacific and Globus Events will again co-organize the show and welcome exhibitors and visitors to both Bangkok and Pet Fair Asia in Shanghai in 2026.
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