Scoochie Pet Products announced that Pure Iceland Pet (PIP) has joined the Scoochie Pet Products/Petcare Nordic family, expanding Scoochie's portfolio of premium pet treat manufacturers.
Pure Iceland Pet is Iceland's largest producer of fish-based dog and cat treats. The company serves as a private label manufacturing partner for brands in North America, Europe and other global markets.
This strategic addition combines Scoochie Pet Products' brand development and distribution capabilities with PIP's manufacturing operations and access to Icelandic raw materials. The integration creates a vertically integrated platform supporting branded products, private label programs and custom product development.
"We are extremely excited to expand our line of dog and cat treats to include fresh, natural, pure single-ingredient products from Iceland," said Gary Jacobs, president of Scoochie Pet Products. "We continue to see a strong industry shift toward simple, healthy, single-ingredient treats for both dogs and cats. After extensive evaluation, the best supplier in the world we could find was Pure Iceland Pet. Their scale, quality standards, and sourcing are unmatched."
Pure Iceland Pet will continue operating as a manufacturer and maintain current private label relationships. Scoochie Pet Products plans to introduce Icelandic fish treat brands including Treateaters Iceland by Scoochie and Coastal Bounty by Scoochie.
"Pure Iceland Pet will continue to supply existing brand partners and expand private label opportunities. At the same time, this integration allows us to introduce our own Icelandic fish treat brands, including Treateaters Iceland by Scoochie and Coastal Bounty by Scoochie, bringing premium Icelandic products directly to market," Jacobs said.
