Golden Child launches fresh dog food line

A new fresh dog food brand, Golden Child, launched April 28 at mygoldenchild.com, offering two main recipes and a line of functional toppers developed by a chef and a board-certified veterinary nutritionist.

The company was founded by Quentin Lacornerie and Jack Abraham, both Hims & Hers alumni, along with Hilary Coles, who also comes from Hims & Hers. The brand's origin traces to a personal experience in which one founder's dog became ill after eating a product marketed as premium, resulting in a $5,000 veterinary bill.

Golden Child products are human-grade and produced in a facility previously dedicated to human food manufacturing. Recipes are made with whole ingredients, including real cuts of chicken and beef alongside fruits, vegetables and whole grains. The line is AAFCO complete and balanced.

The lineup includes two main recipes starting at $4 per day.Golden ChildThe lineup includes two main recipes — Beef with Rice, Zucchini, Sweet Potatoes and Cranberries, and Chicken with Rice, Butternut Squash, Peas and Blueberries — starting at $3 per day. A line of "Drizzles," liquid toppers sold in squeeze bottles at $19.95 per bottle, is also available in three flavors: Roast Chicken, Braised Beef and Golden Peanut Butter. The company says each meal is formulated to support gut health, joint function and cellular vitality.

Dr. Megan Sprinkle, a board-certified veterinary nutritionist, and Chef Erin Acevedo, vice president of culinary, developed the recipes. The founding team also includes alumni from Farmer's Dog and HelloFresh.

The brand cited figures from the American Pet Products Association (APPA) and research firm TechNavio in noting that 71 million U.S. households now own dogs, annual pet spending has reached US$158 billion and fresh pet food demand is growing roughly 20% year over year.