Carnivore Meat Company, parent company of Vital Essentials, announced the appointment of Mandy Gayle as senior director of national sales. Gayle joins the company after 18 years in the pet food industry, most recently as vice president of sales at Open Farm Pet.
In her new role, Gayle will lead the national sales team, working with distributors, independent retailers and key retail partners across North America.
"Mandy's appointment is an important commitment to our independent pet retail partners," said Heather Govea, CEO of Carnivore Meat Company. "The indie pet channel is critical in our industry; it's where education for pet parents happens and is also a place for discovery of new products and solutions. Mandy has deep relationships across both indie pet retailers and distributors, so her leading the team will help us ensure we're meeting the needs of the channel."
Gayle joins Carnivore Meat Company from Open Farm, where she most recently served as vice president of sales. She worked with distributors and independent retailers to grow pet food brands across North America.
"What attracted me to Carnivore Meat Company was its commitment to quality, its relationships across the industry and a culture that puts pets and people first," said Gayle. "The best opportunities come down to people, purpose and impact, and this one had all three. Right now my focus is listening: spending time with our sales team, our distributors, our retail partners, figuring out what's working and where we can do better."
