West Paw announces new hire

West Paw announces new VP of Sales and Marketing.

Andy Wunsch joined West Paw in May 2020 with 30+ years of experience in the Outdoor industry, including 15 years with REI where he held positions in retail management, online commerce development, and merchandising. 

Andy moved to Bozeman, Montana, in 2002 to become the Director of Sales for Simms Fishing Products. During his decade-long tenure, Simms expanded distribution, grew internationally, and became one of the leading brands in the fly-fishing industry. 

Moving on to W.L. Gore’s hunting brand Sitka Gear, Andy was the Sales Leader and was promoted to the Business Execution Leader. In his 7 years with Sitka, Andy grew top-line sales, distribution, the sales team, and operational efficiency. 

For the past 18 months, he was President of Duckworth, creating American-made products using Montana-grown wool. Andy received his Bachelor’s and Master’s Degrees in Economics from San Diego State University. 

At West Paw, Andy will be responsible for the leadership of all revenue teams, including sales, marketing, and customer experience, furthering business success, while upholding and embodying the company values, vision, and purpose. Andy will lead, inspire and develop direct reports, as well as play a vital role in West Paw’s Executive Team and reports to the CEO, Spencer Williams. “I am inspired to join a company that is precisely in line with my values - made in the USA, creating jobs in Bozeman, being a certified B Corp - and still being connected to the outdoors, although now through dogs.” 

“Andy brings a long term, relationship-focused leadership style which will help our retailers and employees grow. His passion for dogs, good business and great product solutions will help West Paw consistency grow and increase our positive impact to people, pets, and the planet. We are thrilled to work have Andy on our team. 

Over his career, he has held leadership roles in retail, management, finance, operations, supply chain management, direct-to-consumer sales, wholesale sales, international distribution and Leadership Team development. Andy enjoys just about every outdoor opportunity available in Montana and loves being outside with his family and running with his nine-year-old year old English Shepard “Vallie”. 

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