Because, Animals offers new plant-based, immunity-boosting dog cookie

Because, Animals debuts new plant-based dog cookie.

Because Animals, the only pet food company growing cultured meat for dogs and cats introduces a new flavor of its popular Noochies plant-based dog cookies, Pumpkin Noochies+.

Pumpkin Noochies+ feature the star ingredients, nutritional yeast (“nooch”) and pumpkin, plus the proven immunity-booster beta glucan. Pumpkin delivers soluble fiber, key to maintaining healthy digestion, and studies show beta glucans activate a dog’s inflammation-fighting cells to relieve joint, skin, and bowel symptoms. Beta glucans occur naturally in a variety of foods, and Pumpkin Noochies+ include specific forms from yeast that are proven to help support the immune system, mitigate the effects of stress, and maintain healthy energy levels and mental clarity.

The wholesome, human-grade, USDA-certified, plant-based, non-GMO treats also include antioxidant-rich Vermont maple syrup, renowned for minerals such as calcium, manganese, potassium and magnesium; blood sugar-balancing cinnamon; plus the same healthy ingredients in original Noochies:

 Nutritional yeast: A complete, sustainable, protein containing all 10 amino acids that dogs require. Nooch is loaded with beneficial B vitamins and minerals including B1 for a healthy metabolism, B2 for immunity, and B9 for brain development.

 Ancient grains: Barley is rich in fiber, supporting healthy digestion and relief from gastrointestinal issues.

 Coconut oil: Healthy fats can increase energy levels, improve skin and coat, and improve digestion.

 Applesauce: Apples are nutritional powerhouses with a punch of vitamin C, B complex vitamins, phytonutrients to protect the body from free radicals, and minerals such as calcium and potassium. They are another good source of dietary fiber like pectin, which acts as a prebiotic to promote good bacteria in the gut.

“Pumpkin Noochies+ are loaded with healthy ingredients but we’ve come to think of yeast-derived beta glucan as a magical ingredient for immunity and promoting overall physical health,” said Because, Animals CEO and co-founder Dr. Shannon Falconer. “Perhaps more importantly, dogs love the winning combination of umami from nutritional yeast and the sweetness of maple syrup paired with apples, pumpkin and barley.”

Pumpkin Noochies+ ($15.00) and original Noochies ($12.00) are available at and select pet retailers.

The new cookies also inaugurate Because, Animals’ new, environmentally-friendly packaging made from recycled water bottles, a redesigned e-commerce site, and an updated brand logo that inserts a comma in the company name to clarify why the founders started the company: Because, Animals.

“Our new sunshine yellow, earth green, sky blue, and petal pink colors with futuristic illustrated dogs and cats stand out on the shelf and suggest a more positive future where meat for pets is cultured instead of slaughtered, reducing the staggering toll of animal agriculture on our planet,” said Falconer.

The company has also renamed its Superfood & Probiotic Supplements for dogs and cats “Omega & Probiotic Sprinkles” to highlight the ingredients pet parents value most. The formulas remain unchanged and feature the same health benefits and human-grade ingredients for optimum health, shinier coats, and improved digestion.


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