Meredith Corporation, a leading media company reaching almost 70% of all pet owners in the U.S., including nearly 80 million dog owners and over 40 million cat owners, announces the launch of PawPrint, the largest consumer magazine dedicated to pet families, according to MediaRadar, which will be sent to select subscribers of Meredith. The new publication is designed to deliver an informative, joyful experience to readers, giving them useful and entertaining pet information in every issue. PawPrint is a companion to DailyPaws.com, which launched in 2020 as Meredith's digital brand, publishing high-quality pet-care content. Mars Petcare will serve as launch sponsor.
"PawPrint is a clear progression toward serving Meredith's pet consumers with desired content in a print product," said George Baer III, VP, Managing Director of Foundry 360 @ Meredith. "Building on the momentum from DailyPaws.com, which launched last year and got off to a strong start exceeding 2 million unique monthly viewers, the magazine will be delivered to 1 million Meredith consumers who own both a dog and a cat—making it the single largest pet magazine serving this growing market."
Pet ownership is on the rise in the U.S. with nearly 85 million households having at least one pet at home, according to a recent survey conducted by the American Pet Products Association (APPA). With 63.4 million canine and 42.7 million feline households, most Americans identify as cat or dog parents. The role of pets has evolved, with younger generations viewing pets as akin to children and friends—and worthy of spoiling and shared experiences.
"This past year has taught us just how much having pets at home enhances our overall happiness and well-being," said Diane di Costanzo, Editor in Chief of PawPrint. "PawPrint serves the needs of pet parents by giving them ways to make their homes more pet-friendly and ensuring that their pets live healthier lives."
Mars Petcare's second annual BETTER CITIES FOR PETS Program Report, "Pets in a Pandemic," revealed how pet ownership has evolved with the pandemic and shows that for the majority (86%), pets have been a top source of companionship this year. Pet owners are hopeful to have their companions at their sides when it comes to their daily routines moving forward.
"With the emotional bond between people and their pets stronger than ever, we have a great opportunity to continue to deepen our connection with pet parents," said Craig Neely, Vice President of Marketing at Mars Petcare. "Pairing our industry expertise with Meredith's platforms allows us to share the health and wellness content pet owners are seeking."
Meredith's wide range of pet coverage—featured across brands, including PEOPLE, REAL SIMPLE, Southern Living and PARENTS—is extremely popular among the company's overall audience of more than 190 million. Meredith publishes more than 30 magazines in categories that span every phase of life and touch every aspect of consumers' households, including celebrity and entertainment news, house and home, food, health, fitness and parenting.
Mars Petcare touches the lives of more pets and pet owners than any other global organization through its pet nutrition brands, veterinary practices, technological solutions and advocacy for pet adoption and pet-friendly cities. Guided by the company's stated purpose – "A Better World for Pets" – Mars Petcare's 85,000 associates across more than 55 countries work tirelessly toward a world in which there are more healthy, happy and welcomed pets.