Diana Pet Food adds new cattery in North America

Diana Pet Food adds cattery in North America.

Symrise’s business unit Diana Pet Food extends the capabilities of its measurement center, Panelis, in North America. The addition of a building and two extra cat panels will allow the company to provide additional services and methodologies to meet regional customers’ needs.    

Symrise’s business unit Diana Pet Food is expanding its palatability measurement services for cat food in North America within their expert measurement center, Panelis. 

Panelis currently offers Versus and Kinetics testing methodologies for dry cat food, as well as monadic tests for cat treats. Following market trends and customer expectations, the company decided to build two additional cat panels of 40 cats each. One of the panels, dedicated to dry food and treats, will qualify for Liking tests on top of Versus tests for kibbles, allowing to focus on the animals’ preference and also on enjoyment during mealtime. The other panel will dedicate itself to wet food palatability testing. 

The design of the additional building, completed in early June 2021, provides an optimal environment to ensure best-in-class cat’s well-being while using innovative techniques for pet food performance measurement.

The new panel members, a mix of kittens adopted from the local humane society and pure breed cats, are now discovering their new home. The pets are currently going through their qualification phase which forms the last step before these kittens become official Panelis tasters.



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