"I and love and you,” the next generation brand of premium, holistic pet food and treats, announces that it has received a Series C investment led by the Growth Fund of L Catterton, the largest global consumer-focused private equity firm. Terms of the transaction were not disclosed. In conjunction with this investment, the company also announced the appointment of Michael Meyer, a veteran leader in the pet category and current member of the “I and love and you” Board of Directors, as Chief Executive Officer.
“I and love and you” continues to accelerate its growth, which has repeatedly landed the company on the Inc. 5000 list of fastest growing companies. “I and love and you” wins with consumers who share millennial and Gen Z values of offering human focused, pet specialty quality to an omni-channel digitally native consumer.
The company, known for both function and fun, is expanding its product line in 2022. In the face of a nationwide shortage, it is launching “hugs and kisses” wet cat food, including “XOXO’s & XOXO Mix,” “Feed Meow,” and “Treat Meow,” three complete and balanced offerings with functional benefits. L Catterton’s investment, together with current shareholders including Winona Capital Management, LLC, will support the company’s continued growth through its omni-channel strategy and bolster its leadership as the number one independent, ultra-premium pet brand in the grocery and natural channels.