Cranswick is pleased to announce a new supply partnership deal with Pets at Home, the UK’s leading pet care business, to initially supply it with dry dog kibble under their brands of Wainwrights and Step Up from the site at Lodge Farm in Lincolnshire.
Supply will commence in the second half of the financial year following initial production and stock building during the summer. This will place Pets at Home as Cranswick's lead strategic customer from the facility.
This cements Cranswick's strategic ambition to grow its share in the pet food business and represents a significant growth opportunity for the group, which will continue to be supported by future capital expenditure in new capacity and capability, delivering assured supply and market leading innovation to Pets at Home.
The pet food market is worth £3.7bn per annum and grew at 14% over the last 12 months.