The Pet Food Institute (PFI), a major contributor to U.S. dog and cat food production, announces the receipt of $1.3 million in funding from the U.S. Department of Agriculture’s Foreign Agricultural Service for its 2024 Market Access Program (MAP).
The funds, awarded on Jan. 8, will facilitate PFI's engagement in 10 key markets, including Brazil, China, Mexico and the Middle East. PFI aims to promote the benefits of complete and balanced U.S.-made pet food in these regions, contributing to the growth of export markets for American food and agricultural products.
Research indicates a substantial return on investment, with each $1 invested in MAP leading to over $24 in increased U.S. agricultural exports. Nat Davies, PFI’s vice president of Business Operations and Programs, highlighted the broader impact, stating, “The allocation of these funds to PFI is not just a win for the pet food industry, it is a win for the U.S. agricultural industry.”
For more details on PFI’s MAP activities, visit www.petfoodinstitute.org/MAP.