PetPlate proudly announces its strategic expansion into over 700 PetSmart stores nationwide and on PetSmart.com. This milestone demonstrates PetPlate's commitment to providing pet parents with convenient access to nutritious, vet-nutritionist designed food for its beloved companions.
Building upon its success, PetPlate previously expanded its range of fresh cooked entrées, organic treats and supplements through partnerships with Chewy and Amazon in 2023.
Renaldo Webb, founder and chief executive officer at PetPlate, stated, “Our mission is simple: we make it easy for pet parents to help their dogs live longer, healthier, and happier lives through better nutrition. I can’t think of a better way to give dogs and pet parents access to PetPlate than teaming up with partners like PetSmart and Chewy to give consumers more options to buy."
The fresh pet food category is experiencing rapid growth within the $60 billion pet food market, driven by the humanization of pets and the demand for fresher and healthier options by Millennial and Gen-Z pet parents. Over 50% of pet parents are now utilizing toppers or exploring the fresh cooked category. While growth in this category has primarily been driven by direct-to-consumer subscription services, the PetSmart and PetPlate partnership aims to extend this growth to brick-and-mortar stores.
All of PetPlate’s entrées are crafted in its Midwestern USDA-approved facility under the guidance of their veterinary nutritionist, Dr. Renee Streeter. With a focus on human-grade ingredients, including premium proteins and locally sourced fruits and vegetables, PetPlate's meals are highly digestible and ideal for dogs, particularly those with picky eating habits or digestive sensitivities.
PetSmart will showcase PetPlate's diverse range of meals, including six options featuring novel proteins like venison, grain-free alternatives and ancient grain meals, catering to a variety of nutritional needs.
Furthermore, PetPlate has redefined the feeding experience with its mess-free, pre-portioned and resealable cups, available in multiple sizes to accommodate different dog breeds and feeding scenarios. These innovative packaging solutions prevent overfeeding, ensure freshness, and offer convenience for pet parents.
Discover PetPlate's exceptional offerings across a variety of retailers:
- PetPlate on PetSmart.com
- PetPlate on Chewy.com
- PetPlate on Amazon.com
