PremieRpet, a leading provider of high-quality and super premium pet foods in Brazil, proudly announces its role as a Gold Sponsor for this year’s Jaguar Parade. This event, which blends art and conservation, seeks to raise awareness and funds for the preservation of jaguars and their natural habitats.
This year's Jaguar Parade will take place in two culturally significant cities, Paris and Rio, where three intricately painted jaguar statues will be displayed at iconic locations. The exhibits will coincide with the Olympic Games in Paris, providing a global platform for the cause. After their public display, the statues will be auctioned off, with 100% of the net proceeds going to conservation projects supported by non-profit organizations like Onçafari, Panthera and the Ampara Animal Institute.
Fernando Maluf, VP of International Sales at PremieRpet, expressed the company's longstanding commitment to conservation, saying, “The Jaguar Parade is a unique artistic movement and jaguar conservation project that we’ve been honored to support since its São Paulo and New York City edition in 2022. Our partnership with the Jaguar Parade during the 2024 Olympic Games reflects our dedication to raising global awareness about the declining jaguar population.”
Since its inception in 2019, the Jaguar Parade has showcased over 600 artworks and generated around $3 million for more than 100 non-profit organizations. The initiative's open-air exhibits, located in prominent public spaces worldwide, have reached an estimated audience of over 80 million people. Additionally, PremieRpet’s U.S. market brand, Natoo, has earned the Jaguar Friend seal, further demonstrating the company's commitment to biodiversity conservation in Brazil.
For more information about PremieRpet and its environmental and conservation initiatives, visit www.premierpet.com.br. Details about the Jaguar Parade in Paris and Rio 2024 can be found at www.JaguarParade.com.
