Matrix Partners announces new COO

Matrix Partners, a full-service marketing agency specializing in the pet products industry, announces the promotion of Kristy Boulos to chief operating officer (COO). This newly created role highlights the agency's commitment to expanding its strategic and marketing services.

Kristy Boulos' Role and Impact

• Previous Position: Before her promotion, Boulos served as vice president–account supervisor, where she led comprehensive campaigns for major pet industry clients, including Stella & Chewy’s, Central Garden/Adams, Charlee Bear and others
• Experience: With over twenty years at Matrix Partners, Boulos has been integral to the agency’s growth and success, leveraging her expertise in marketing to enhance client investments and brand development
• Education: Boulos holds a master’s degree in advertising & public relations from DePaul University in Chicago

Leadership Vision

• Dennis Abelson, senior partner: Praised Boulos for her invaluable contributions to Matrix Partners, crediting her with helping to establish the agency as a leading brand-building firm in the pet products industry
• Don Tomala, managing partner: Highlighted Boulos' upcoming role in guiding the agency's expansion, particularly in direct-to-consumer marketing and proprietary Pet Parent research programs

For more information about Matrix Partners' strategic and creative brand-building services, visit Matrix1.com or email [email protected].