It’s been well-established that trends in the pet food space very often mirror trends in the human food space. As that fact becomes more entrenched, especially in an era of increased awareness of human health (physical and mental) brought on by the pandemic, it’s clear that pet owner concerns for their own wellness are directly transferring to their pets.
“Each pet owner generation has its own distinct characteristics and preferences,” said Juan Gomez-Bausari, Ph.D., founder and president of Magellan LLC. (He will also be speaking at Petfood Forum 2024 on longevity and the microbiome.) “The youngest boomer turns 60 in 2024 and the youngest millennial will be 28 years old. Millennials have grown up in the digital age with easy access to information about health issues and wellbeing. Boomers are aging gracefully and have a vested interest relating to their own and to their pets’ quality of life and wellbeing. Many millennials grew up with pets in the household and empty-nested boomers now have fur babies.”
