A recent report from Future Market Insights (FMI) shows that sales of pet food supplements in Europe have been increasing at a rate of 4.7% per year from 2018 to 2022. Looking ahead to 2033, it's predicted that the European market for pet food supplements will grow even faster at a rate of 5.9% per year.
“Growing pet ownership, focus on pet health and wellness, and the pet humanization trend are prominent factors contributing to demand for pet food supplements in Europe," said Nandini Roy Choudhury, client partner at Future Market Insights. "Manufacturers are working on producing high quality products to meet evolving customer preferences toward premium diets to increase their market foothold."
The Europe pet food supplements market size is expected to be valued at US$247.8 million in 2023. It is likely to cross revenues of US$441.6 million by 2033, driven by increasing pet ownership, growing awareness of pet health and nutrition and humanization of pets.
- Millions of households in Europe have one or more pets, which indicates that pet ownership is very popular in Europe. High demand for pet food products is strongly associated with an increase in the rate of pet-owning households.
- There is a rising trend toward natural and organic pet food products. Pet owners are looking for goods that have been manufactured with high-quality ingredients. They also seek products that are free of artificial additives, preservatives, and fillers.
- Ensuring the security and nutritional sufficiency of pet food products has been a key concern in the Europe pet food industry. It is thus subject to stringent rules and quality control procedures. Consumer confidence is increased and industry standards are driven by these regulations.
- The growth of e-commerce has also influenced the pet food industry in Europe by giving customers convenience and a variety of product choices. Pet owners can access a range of pet food brands, compare costs, read reviews, and quickly make purchases via online platforms.
- Veterinarians have a significant impact on pet owners' decisions regarding pet feeding. They have a considerable influence on consumers' tastes and purchasing choices when they suggest or support particular brands or formulae.
- More pet owners are now willing to spend greater money on premium pet food items. This includes better-quality ingredients, specialized formulations, and personalized options to satisfy certain dietary needs or treat health issues.
The role of supplements
Pet food supplements are products designed to add extra health benefits to pets' regular diets. They include vitamins, minerals, probiotics, joint support items, skin and coat supplements, and digestive health aids, and come in various forms, like tablets, chews, powders and liquids.
In Europe, many companies, including both well-known pet food brands and specialized supplement makers, provide a variety of supplements for pets. These products are sold through different channels, such as pet specialty stores, veterinary clinics and online retailers.
The pet food supplements market in Europe is seeing growth due to increased innovation and the introduction of natural and organic options. Pet owners are becoming more careful about what they feed their pets, leading to a higher demand for premium and specialized supplements.
Key players in the market include Mars Petcare, Nestle Purina, Hill’s Pet Nutrition, Nutramax Laboratories and Vetoquinol. These companies are continually introducing new pet food supplement formulations and functional ingredients, natural and organic options, and personalized products.
Key takeaways from the report
- Europe pet food supplements market is set to be worth US$441.6 million by 2033.
- Demand for pet food supplements in Europe is likely to soar at 5.9% CAGR over the forecast period.
- Based on nature, the organic pet food supplements segment is anticipated to reach a valuation of US$97.4 million by 2033.
- By form, the tablets & capsules segment is likely to exhibit a 4.1% CAGR during the projection period.
- The United Kingdom is projected to hold a dominant valuation of US$113.5 million in the Europe market by 2033.
- Germany pet food supplements market is likely to top US$72.0 million by 2033.
- France is estimated to witness a value CAGR of 5.9% during the projection period in the Europe pet food supplement market.
Top players in the European pet supplements market
Nutramax Laboratories, Pet Naturals of Vermont, NaturVet, Tomlyn, VetriScience, Zesty Paws, VetIQ, MPP, Pro-Sense, Makondo Pets, Gimborne, Paws & Pals, GNC, Purina Pro Plan Veterinary Supplements, Pet-Tabs, Wholistic Pet Organics, Advita, RestoraPet, Marshall Thundering Herd, Infinite Pet, Organic Pet and Alaska Naturals are key pet food supplements manufacturers listed in the report.
These key manufacturers are developing innovative and high-quality pet food supplements to meet the specific nutritional needs of different pets. They are investing in research and development to introduce new ingredients, formulations and flavors, noted the report.
Manufacturers often form partnership with distributors and retailers to expand their reach and ensure efficient distribution. They are differentiating their products through various factors, including organic and natural ingredients, specific health benefits, product packaging and targeted solutions for specific pet age groups and breeds.
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