Europe

Normandise Pet Food targets growth in North America, Europe

French pet food producer plans subsidiaries in U.S., Mexico and UK as export sales reach 60% of revenue.

France's Normandise Pet Food continues to ramp up its export sales, which currently generate around 60% of the company's sales.

Petfood Forum News

Petfood Forum Europe opens registration

Co-locating with Interzoo, the one-day conference returns to Nuremberg, Germany, on May 11, 2026.

Registration for Petfood Forum Europe is open with early savings available.

Interzoo 2026 bookings surpass 2024 total

The trade fair in Nuremburg, Germany, will feature 15 halls and 16 national pavilions when it opens in May.

With six months to go before the next Interzoo in May 2026, several exhibition records have already been broken.

In Europe, pet treat market shifts toward functional, wellness-driven products

Dutch pet treat market reveals dual consumer segments driving category evolution beyond impulse purchases.

Pet treats now blend functionality, nutrition and emotional bonding in modern pet care.

Romanian poultry producer Transavia invests in pet food plant

Transavia plans €150 million facility in Ciugud; while Italy's Arcaplanet acquires rival pet retailers.

Transavia's new factory will have production capacity to feed more than 11 million dogs and cats with dry and wet pet food per year.

Market Trends and Reports

Report: Three brands dominate UK fresh dog food search

Butternut Box, Natures Menu and Bella & Duke capture nearly two-thirds of organic search traffic in the £200 million UK fresh and raw dog food market.

According to a recent report, Butternut Box leads the UK's fresh and raw category with 73,000 organic visits per month, followed by Natures Menu and Bella & Duke.

Snellman Group acquires Benyfit Natural in UK debut

The Finnish company's purchase of the raw dog food producer marks its first entry into the British pet food market.

Poland's 3coty expands into dog food, international markets

The cat food maker plans U.S. entry while Vafo Group invests in microbiome research and Fressnapf | Maxi Zoo launches urban stores.

Known its range of products for cats, Poland's 3coty is readying to roll out products for dogs.

Turkish pet food producer secures investor for expansion

Çağatay Pet Food gains minority shareholders to support production capacity growth, while Italy's Farmina Pet Foods plans €20 million investment in Serbian facility.

For Çağatay, the new shareholders will support the company's growth, enhancing its competitiveness in the pet food industry.

Marleybones closes funding round

UK-based company plans to expand retail presence and scale Pantry Fresh dog food meals with investment led by TAW Ventures.

Marleybones has closed a £2.5 million (US$3.2 million) funding round, which comes on the back of over 200% growth since the company’s last funding round.

Pet Food Market

Branded pet food holds ground against private label in Europe

Private label's rapid expansion during Europe's economic crisis is decelerating, though the segment continues gaining ground in Eastern Europe and Russia.

Bigstock British Bull Dog Eating

Global Commerce

Farmina invests US$8 million to expand distribution capacity in Brazil

Italian pet food manufacturer positions Brazil as the center of its Latin American expansion strategy.

Art Deco Image Of An Italian Greyhound On The Streets Of Rio De Janeiro

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