Europe

Wow of Austria, now part of Vafo, expands premium cat food line

Acquired by Vafo Group in 2024, the woman-founded premium pet food player is introducing new flavors and products for its Wow Cat brand.

Wow Cat New Cat Food Flavors

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

GA Pet Food hosts 238 businesses from 12 countries at annual event

The company held its annual partners event in Lancashire, England, on June 4-5, 2025.

The two-day event featured facility tours, technical presentations and international case studies focused on supporting independent pet specialty businesses.

Pet Food Regulations

31 laws and rules for pet food production in Europe

The European Union's legal framework for pet food helps safeguard animal health, support consumer trust and facilitate trade across member states.

Dall·e 2024 07 08 12 43 49 A Thick, Leather Bound Book Titled 'pet Food Law' By Legal Beagle The Cover Is Made Of Dark Brown Leather With Gold Embossed Lettering For The Title

Nutriment buys Graf Barf marking sixth acquisition in 2025

Stockholm-based premium pet nutrition supplier, The Nutriment Company, continues aggressive expansion strategy with German raw food producer acquisition that will serve as central European distribution hub.

Merger Acquisition Maksim Labkouski Big Stock com

France tops cat ownership rates in Europe 2023; Germany tops population

Poland’s high per capita cat ownership, in line with its elevated dog ownership rate, suggests a robust companion animal culture relative to population size.

Impressionist Oil Painting Of A Woman Cuddling A Pet Cat In Paris

Poland tops per capita dog ownership in Europe 2023, UK tops overall

As pet food manufacturers and product developers assess market potential, per capita ownership offers valuable insight into demand drivers beyond raw population numbers.

Wycinanki paper cutout image of a woman walking a dog in Warsaw, Poland

Treats, cat food are most profitable in European pet food market

Although both dog and cat treats had higher price-to-volume ratios than foods, pets cannot live on treats alone.

Cubist Image Of A Cat Made Up Of Various Graphs And Charts

Partners Group acquires MPM Products global pet food business from 3i

The private markets firm plans to expand the premium cat food manufacturer's reach in North America and Europe.

MPM Products produces premium cat food brands and is headquartered in the UK.

European pet food market at EUR29.3 Bn in 2023; Russia out

From Albania to the United Kingdom, more than 400 pet food companies produced that food in at least 500 facilities.

Chat Gpt Image Jun 18, 2025, 08 44 51 Am

German pet food sales expand despite gloomy economic outlook

Germany's pet food sales grew 1.3% to €4.3 billion in 2024 despite economic challenges, while Indian startup GreenGrahi raised US$2.7 million for insect-based pet nutrition.

Germany’s cat food market reported growth last year, with sales reaching some €2.3 billion at brick-and-mortar stores, up 3.5% compared with 2023.

Saga Nutrition adopts recyclable pet food packaging with Mondi

French pet food maker partners with Mondi to launch mono-material dry pet food bags aligned with circular economy goals.

Mondi's packaging features secure sealing for easy storage and handling, ensuring convenience for pet owners. Its durability also provides reliable protection during shipping and handling, making it practical and long-lasting, the company said.

Pet Food Ingredients

Study: Cell-cultured pet food ingredient emits far less CO₂ than beef byproducts

BioCraft’s cultured meat shows dramatically lower carbon footprint than conventional pet food ingredients.

BioCraft's first product is made from mouse cells, a nod to the ancestral prey of both cats and dogs.

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