Flexible packaging leader ProAmpac joined with SquarePet and REDKEN, a brand of L’Oréal, to celebrate the acceptance of two 2021 American Package Design Awards for unique consumer packaging design.
Graphic Design USA (GDUSA), a magazine and information resource for graphic design professionals,states “this annual program celebrates attractive graphics, of course, but more importantly the power of effective design to advance the brand promise and to forge an emotional link with the buyer at the moment of truth.”
The first award recognized SquarePet’s VFS Line – a durably designed quad-seal pouch for solutions-based pet nutrition. The next award honored REDKEN’s Flash Lift Pods Bonder Inside – a stand-up zipper pouch durably designed for REDKEN’s latest addition to the Flash Lift product family.
“These awards are a reflection of ProAmpac’s deep commitment to providing our customers with innovative package design that stands out in the marketplace,” said Adam Grose, chief commercial officer of ProAmpac.
ProAmpac supports customers with mutiple award-winning graphic design centers; a collaborative creative process called IDEA; its distinctive DASL – Design and Sample Lab – andMAKR by DASL – virtual solution for speed to market prototyping - that on a project-engagement basis helps customers ideate, illustrate, render and prototype new packaging.
To learn more about the company-wide Collaborative Innovation process that fuses internal talent with customers’ development teams to accelerate packaging innovation, contact [email protected] or go to ProAmpac.com.
