This June, Interzoo will offer its worldwide audience of industry professionals a purely digital platform that will allow them to network and discover innovative international products, brands, services and trends. As of now, visitors can register for Interzoo.digital online (regular ticket price for the entire duration is €23): www.interzoo.com/participate
Interzoo.digital will take place from 1 to 4 June under the internet address of the same name. During the soft opening phase a week before the event starts, participants can get well prepared by setting up their user profile, getting their bearings on the platform, and arranging appointments for subsequent virtual meetings with exhibitors.
The digital trade fair will be attended by leading pet industry suppliers from Germany and the rest of Europe, Asia and North America as well as by young companies and start-ups, international industry associations, experts and other professionals. By mid-April, 150 companies had already registered. The exhibitor directory, which is growing by the day, can be viewed online and gives an idea of the diverse range of products and solutions that will be featured at the event: www.interzoo.com/en/exhibitor-list
On all four days there will also be a diverse supporting programme with live streams and on-demand, themed virtual cafés featuring specialist presentations and expert chats.
A thematically structured programme will be offered on five stages. The official opening, conferences, and topics driving the sector will be shown on the “Interzoo Live” stage. The results of the best practice guide for sustainable development for the pet industry – an initiative of the Interzoo Academy and WZF in collaboration with the Antwerp Management School – will also be presented for the first time on this stage.
The second stage “Industry Spotlights” will provide participants with more in- depth insights into specific aspects of the industry from a company or expert perspective.
The “Markets, Trends and Research” stage offers presentations on markets, trends and R&D. A particular highlight will be the talk by executive coach and author Peter Holzer on “The Impact of Digitalization on Corporate Culture, Leadership and Communication”.
The “How-to and Best Practices” stage provides tutorials and explores application scenarios and best practice examples. For example, Thomas Poschen from petfluencer.com and Princess Maja von Hohenzollern will present on the topic of petfluencing and the development of their brands.
Under “Products and Companies”, companies will showcase their products and brands in short videos and invite participants to visit their exhibitor profiles on the show floor.
In the accompanying virtual themed cafés, visitors can enjoy discussions with other participants using chat or video functions, in some cases immediately after a particular item on the agenda. Finally, in the “Goodie Bag” area,exhibitors will have special offers, discounts and free samples for trade visitors.
By Lindsay Beaton
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By Lindsay Beaton