Mars Petcare will host its 13th Annual BETTER CITIES FOR PETS Adoption Weekend Friday, October 22, through Sunday, October 24, and in partnership with PEDIGREE Foundation, will cover up to $100,000 in adoption fees for cats and dogs across participating shelters in Nashville and Kansas City. The event coincides with the match-up between the Tennessee Titans and Kansas City Chiefs on Sunday, October 24, bringing the rivals on the field together for a good cause in their communities.
"Our Annual Mars Petcare Adoption Weekend is a great way to rally our communities, brands and associates around our ambition to end pet homelessness," said Ikdeep Singh, regional president, Mars Petcare North America. "For the thirteenth year, we will focus efforts in our hometown of Nashville, and this year we're excited to expand to Kansas City, home to one of our manufacturing sites and a team of passionate associates who proudly make GREENIES."
Mars Petcare is also partnering with Titans quarterback and pet parent, Ryan Tannehill, to share the importance of pet adoption. Tannehill spent some time with a local adoptable dog, Franklin, after practice last week, giving fans a glimpse at the adorable pets available for adoption this weekend. He's encouraging fans of both teams to head to one of the five participating shelters for a chance to meet their future, forever pets.
"Having grown up with rescue pets–including our first family dog, Freckles–pet adoption is a cause that's close to my heart," said Tannehill. "I'm excited to support Mars Petcare's 13th Annual BETTER CITIES FOR PETS Adoption Weekend, because I believe every pet deserves a loving home."
Shelters participating in Adoption Weekend include Nashville Humane Association, Williamson County Animal Center and Metro Animal Care and Control in Nashville; and the Humane Society of Greater Kansas City and KC Pet Project in Greater Kansas City, MO. Mars Petcare associates in both Nashville and Kansas City will participate in volunteer events leading up to Adoption Weekend to help the participating shelters get ready for the weekend. To adopt a pet, residents of both communities can visit or contact one of the five participating shelters for details on the adoption process.
In addition to covering adoption fees at these shelters, Mars Petcare and PEDIGREE Foundation will send adopted pets home with starter kits including food from PEDIGREE, CESAR and IAMS, TEMPTATIONS cat treats and coupons and swag from BANFIELD Pet Hospital, Camp Bow Wow, IAMS, NOSEiD, VCA Animal Hospitals, WISDOM PANEL, PEDIGREE Foundation and the BETTER CITIES FOR PETS program.
For more information about Adoption Weekend, including hours and information for participating shelters, please visit bettercitiesforpets.com/adopt2021. To learn more about the BETTER CITIES FOR PETS program, and Mars Petcare's work with cities and governments to educate people on the benefits of pet ownership by advocating for pet-friendly spaces, visit www.bettercitiesforpets.com.
By Lindsay Beaton
Giving back is a significant part of the pet food industry, and companies focused on philanthropy want to make connections, not just donations.
By Ann Reus