To further its ongoing commitment to animal welfare, transparent ingredient sourcing and sustainability, human-grade pet food pioneer, The Honest Kitchen, announces the launch of products that have been certified by Global Animal Partnership (G.A.P.), one of the largest and most comprehensive animal welfare food labeling programs in North America.
To continue its legacy of raising the bar on ingredient quality in pet foods and move closer towards its Better Chicken Commitment goal, the following G.A.P. certified products from Honest Kitchen are now available: Dehydrated Grain Free Chicken for Dogs, Dehydrated Whole Grain Chicken for Dogs, Dehydrated Limited Ingredient Chicken for Dogs and Chicken & Cranberry Parmesan Pecks (treats for dogs).
Animal welfare is a longstanding pillar of The Honest Kitchen's values and has grown increasingly important to consumers as the demand for responsibly sourced, transparent pet food options continues to rise. In fact, 92% of all pet owners (especially dog owners) are interested in learning more about where ingredients for their pet's food are sourced.
G.A.P.'s comprehensive standards are developed to allow for continuous improvement in farm animal welfare. The program's species-specific standards reflect the latest research in agricultural science combined with achievable, practical application for improved welfare for the entire life of the animal. Accredited third-party certifiers audit every single farm every 15 months to ensure compliance with G.A.P. standards.
"The compassionate treatment of farm animals has always been incredibly important to us at The Honest Kitchen," said The Honest Kitchen's Founder & Chief Integrity Officer, Lucy Postins. "We believe we can do more to further formalize and cement our commitment to chicken welfare, which first began with the transition to free range chicken in our dehydrated diets, over a decade ago. That's why we're committing to source only from farmers that have earned Global Animal Partnership Animal Welfare Certification, for all our chicken-based dehydrated recipes for dogs and Parmesan Pecks."
"In recent years, there has been a huge leap forward in terms of animal welfare-minded pet products. We know that people who care about their pets care about animals overall," said Diane McDade, business development manager for G.A.P. "Just as there are so many choices in what we feed the human members of our family, companies like The Honest Kitchen are giving similar options to pet owners for what we feed our four-legged family members, and we are thrilled to partner with them to support farms that are committed to animal welfare."
The Honest Kitchen launched the world's first human-grade food for dogs in 2002, ultimately creating an entirely new category of pet foods that meet human food quality and safety standards to provide pets with the best possible nutrition. In 2009, the company moved to free-range chicken in all their dehydrated recipes, and in 2021, formally made the Better Chicken Commitment.
With over 170 offerings, pet owners can shop via Amazon and Chewy, as well as over 6,000 retail locations, including independent pet supply stores and Petco, Pet Supplies Plus, and various health food stores such as Sprouts and select Whole Foods. For more information, please visit www.thehonestkitchen.com.
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