The pet food industry is not immune to global crises. This became once again evident during the latest Interzoo edition in Nuremberg, where increasing raw material prices, production shortages, and the lack of shipping containers were much-discussed topics on the show floor. Pet food production shortages in particular keep posing constraints in regard to the international expansion plans of export-oriented brands and manufacturers in 2022.
As a consequence, an increasing number of European companies are turning their eyes to Thailand, a country that is well-known within the international pet industry for its pet food production industry.
Long-standing manufacturing know-how, international quality standards, availability of raw materials and geographical proximity to major Asian consumer markets are just some of the reasons why Thailand has managed to develop into the world’s 4th largest exporter of pet food in recent years.
The largest demand for private label pet food from Thailand in 2020 came from companies in the United States (total value of 1.6 billion USD), followed by Japan (total value of 463 million USD), Italy (total value of 290 million USD) and Australia (total value of 106 million USD).
Andrea Terrile, Export Sales Manager at Almo Nature Benefit S.p.A in Italy, states in regards to sourcing from Thailand: “European pet food brands are increasingly experiencing limited production capacities. Thailand with its numerous OEM manufacturers certainly offers high-quality sourcing alternatives. I have been working with Thailand-based pet food factories for many years and have only made good experiences.”
The perfect opportunity to explore new sourcing options from Thailand will be at Pet Fair South East Asia, the only fully B2B tradeshow for South East Asia’s Pet Industry, organized from October 26-28, 2022 at the BITEC Exhibition Center in Bangkok, Thailand.
With all of Thailand’s leading pet food manufacturers exhibiting, the three-day tradeshow functions as a Global Sourcing Hub for Private Label Petfood, Treats and Ingredient Solutions. In addition to that, Pet Fair South East Asia provides export-oriented companies with a strategic market-entry and market expansion platform, primarily for South-East Asia, but also for additional growth markets in South Asia, East Asia and the Middle East.
Organized by the VNU Group, Pet Fair South East Asia in Bangkok is a sister event of Pet Fair Asia in Shanghai, the world's largest pet industry tradeshow. With the ongoing travel restrictions in China, however, the Bangkok edition of Pet Fair is destined to be the only international B2B pet industry meeting hub in Asia in 2022. More than 5,000 pet industry stakeholders are expected to gather in Bangkok. For more information, visit www.petfair-sea.com. |
