A rise in spending on luxury pet supplies suggests that animal owners may be over-humanizing their pets, claims veternarian Pete Wedderburn in a UK article.
Animal owners are increasingly paying more for pet supplies and premium dog foods, according to Wedderburn. He cited a study published in the October Grocer, which showed that the total petfood market reached annual sales volumes of £1.5 billion (US$2.1 billion).
"Petfood is being designed to closely resemble human food and owners, guardians and pet parents seem happy to pay the increased price," said Wedderburn.
Feature
By Lindsay Beaton
Pet food safety is top-of-mind all along the production line, and everything from the ingredients to the equipment must offer solutions.
Feature
By Debbie Phillips-Donaldson
Many hours, efforts, dollars and brainpower go into pet food companies’ and regulatory bodies’ efforts to ensure that products on the market are safe and healthy for pets.