“Today’s Deal” from BarkingDeals.com will be integrated through a variety of social media platforms hosted by Dogster.com. This partnership will spread the word by utilizing the Dogster.com community of fans and followers in order to bring discounted offers to pet parents. “When we noticed the popularity of economical, group-buying sites increasing, we wanted to offer the same type of service to the pet owner community,” said Steve Watters, CEO of Barking Deals. “By offering new deals daily directly to Dogster.com fans and followers, pet lovers can try products that they might not have tried otherwise. It’s a great value for the Dogster.com community and an easy way for manufacturers to try their hand at social media marketing. It’s a win-win for all!”
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu