Austin, Texas-based Nulo added samples of its dog food to the gift baskets provided to attendees of the 2011 Golden Globes.
The petfood was included based on its all-natural hook. "There are the typical staples like Godiva and Ralph Lauren," said Nulo CEO Michael Landa. "But this year they wanted to include some up-and-coming brands that were aligned with what celebrities look for, like nutrition and fitness, and they ran right into Nulo and we're very happy to be there."
By Greg Aldrich, Ph.D.
The options for plant-based proteins in pet food are expanding all the time.
By Debbie Phillips-Donaldson
Despite the pandemic and economic turmoil, pet food saw healthy sales increases in 2020, as did market leaders.