Austin, Texas-based Nulo added samples of its dog food to the gift baskets provided to attendees of the 2011 Golden Globes.

The petfood was included based on its all-natural hook. "There are the typical staples like Godiva and Ralph Lauren," said Nulo CEO Michael Landa. "But this year they wanted to include some up-and-coming brands that were aligned with what celebrities look for, like nutrition and fitness, and they ran right into Nulo and we're very happy to be there."