My Pet Food Network will launch in Halifax, Nova Scotia, Canada, on February 1, with the ability to order petfood through the company's site and have it delivered at no charge.

The website is available for product browsing now, and starting in February a points system will begin with all orders: With every purchase made, customers get 5% of the total cost back to spend on future purchases. “Additionally, for every friend you invite [to register], 2.5% of their entire purchases also get added directly to you for future purchases, and there is no limit to the number of friends you can have on our site," said company co-founder Richard Skelhorn.

The new online service is an extension of the company's physical retail store.