Procter & Gamble will air a 13-episode series called “Eukanuba Extraordinary Dogs," scheduled to premier in the first quarter of 2011.

The series of 30-minute episodes aims to show what extraordinary and challenging creatures dogs are, according to the company. The series is also intended to offer media support for the relaunch of P&G's Eukanuba petfood brand. "Eukanuba Extraordinary Dogs" will air in the US on the Documentary Channel.