Research and Markets has added Euromonitor International's Mars Inc in Pet Care (World) company profile report to its offerings.
The profile examines petfood manufacturer Mars from 2007 to 2012. The report analyzes pet treat launches such as Pedigree Dentastix, re-launch of the Sheba brand, and opportunistic gains from acquisition. It also examines the petfood company's shares by region and sector, market and distribution strategies, challenges from competition and future opportunities.
The full Mars company profile report can be purchased online .
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.