Hill's Pet Nutrition and its brand Science Diet offer 10 Week Turnaround, a social community for pet owners who want to "bond with their pet through a healthy, active lifestyle," according to organizers. By joining and participating, pet owners will receive access to Hill's Science Diet Perfect Weight, and the chance to win part of over US$15,000 in prizes, plus free food for a year to one dog and one cat.
Other benefits of the program include bi-weekly gift card giveaways for participating advocates, exclusive access to Hill's content including launches, infographics and more, and recognition for top advocate content across Hill's social channels.
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By Lindsay Beaton
Those in the supplements space are answering consumer calls for functionality, traceability, and simple education on what’s right for their pets.
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Healthy M&A activity as well as expanded production capacity investments helped pet food companies continue to grow in 2021.