Hill's Pet Nutrition and its brand Science Diet offer 10 Week Turnaround, a social community for pet owners who want to "bond with their pet through a healthy, active lifestyle," according to organizers. By joining and participating, pet owners will receive access to Hill's Science Diet Perfect Weight, and the chance to win part of over US$15,000 in prizes, plus free food for a year to one dog and one cat.
Other benefits of the program include bi-weekly gift card giveaways for participating advocates, exclusive access to Hill's content including launches, infographics and more, and recognition for top advocate content across Hill's social channels.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
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