Hill's Pet Nutrition and its brand Science Diet offer 10 Week Turnaround, a social community for pet owners who want to "bond with their pet through a healthy, active lifestyle," according to organizers. By joining and participating, pet owners will receive access to Hill's Science Diet Perfect Weight, and the chance to win part of over US$15,000 in prizes, plus free food for a year to one dog and one cat.

Other benefits of the program include bi-weekly gift card giveaways for participating advocates, exclusive access to Hill's content including launches, infographics and more, and recognition for top advocate content across Hill's social channels.