Hill's Pet Nutrition and its brand Science Diet offer 10 Week Turnaround, a social community for pet owners who want to "bond with their pet through a healthy, active lifestyle," according to organizers. By joining and participating, pet owners will receive access to Hill's Science Diet Perfect Weight, and the chance to win part of over US$15,000 in prizes, plus free food for a year to one dog and one cat.
Other benefits of the program include bi-weekly gift card giveaways for participating advocates, exclusive access to Hill's content including launches, infographics and more, and recognition for top advocate content across Hill's social channels.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.