Pet Food News

Vital Essentials announces 2015 resolution focusing on pet health

Vital Essentials has announced its 2015 resolution—to encourage American pet parents to feed healthier diets. Throughout 2015, Vital Essentials is planning a number of events to call attention to its Alpha prey-model diet, which the company touts as a healthier way to feed dogs and cats.

“Most Americans are typically more health conscious during January,” said Lanny Viegut, Vital Essentials CEO. “We want them to think about a healthier lifestyle for the entire family, including their dogs and cats.” To kick off the new year, Vital Essentials will be promoting three of the top-selling Purely RAW frozen entrées in support of its Feed Healthycampaign at independent pet specialty retail stores throughout the US. These entrées will be marked with a “Special Price” tag on packages.

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