Pet Food News

Wellness partners with TerraCycle for recycling program

Wellness, producer of quality natural pet foods, is the first U.S.-based pet food brand to make its packaging nationally recyclable through a partnership with TerraCycle.

Wellness consumers earn money for the TruFood packaging they recycle through TerraCycle’s Wellness Pet Food Brigade. For each pre-paid shipment of TruFood bags weighing at least two pounds, Wellness Brigade members earn points that can be used for charity gifts or converted to cash and donated to charities of their choice. The collected packaging will be recycled into a variety of new consumer products such as park benches, bike racks, pet food bowls and recycling bins.

“We’re very excited for our partnership with TerraCycle,” said Chanda Leary-Coutu, Wellness senior manager, marketing communications. “Many of our consumers embrace a green lifestyle, and we’re happy to offer an easy way for them to recycle their pet food packaging, something we know is important to them.”

Wellness is bringing the TruFood experience to local pets with the Wellness TruFood Wagon. The national sampling tour kicked off in June and runs through October 2015. The wagon will visit New York, Phoenix, San Diego, Seattle, St. Paul, Chicago, Toronto and Boston with free samples, activities and further information on their recycling program with TerraCycle.

 Once a registered Wellness Pet Food Brigade member, individuals and organizations can collect their pet food bags in any cardboard box. Collectors download a UPS pre-paid shipping label directly from their accounts and drop boxes off at any UPS store or pick-up site. Wellness is also partnering with TerraCycle Canada to operate a similar program. 

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