Sixteen Brazilian pet food, accessories and veterinary medications companies associated with the Brazilian Association of the Pet Products Industry (ABINPET) took part in the 2016 edition of Interzoo, the world's biggest trade show for this market, held May 26 to 29 in Nuremberg, Germany. The Brazilian Pavilion is an initiative of the Pet Brasil Project, a partner organization of the Brazilian Trade and Investment Promotion Agency. This initiative is expected to result in around US$2.9 million in business over the next 12 months.
"We had 25% more total visits to the Brazilian Pavilion compared to 2014, with 72 countries expressing interest," says José Edson Galvão de França, CEO of ABINPET in a press release.
The delegation welcomed buyers from Colombia, US, Denmark, Angola, Switzerland, New Zealand, Hong Kong, South Africa, Lebanon, Australia, Russia, Romania, Turkey, Italy and Portugal.
The Brazilian companies participating in the show were: Alcon, Amicus Inovações, AnimallTAG, Centagro, Ecolog, Furacão Pet, Guabi, Hercosul Alimentos, Matsuda, Nicoluzzi, Nutrire, Pet Society, Petbrill, Procão, Special Dog and Vetnil.
ABINPET provided the following figures in a press release to put the Brazilian industry into perspective on a global scale. Last year, the Brazilian pet products industry exported US$351.4 million. The international pet market currently takes in US$102.2 billion in revenue. Brazil is the third largest market, accounting for 5.3% of this amount, trailing the U.S.A. (42%) and the U.K. (6.7%). The country also has the world's fourth largest pet population, with 132 million pets. China is ranked first, with 289 million pets, followed by the U.S.A. with 226 million and the U.K. with 146 million. Altogether there are an estimated 1.56 billion pets globally.
About the Pet Brasil Project and Brazilian Pet Products Manufacturers Association
The integrated sectional project Pet Brasil is a partnership between ABINPET and the Brazilian Trade and Investment Promotion Agency to assist and guide companies that desire to export pet products. In parallel, Pet Brasil also promotes the potential of the Brazilian pet industry in the international market.
ABINPET represents the pet industry, which brings together the segments of various industries, such as pet food and ingredient, pet veterinarian medicine and pet equipment, accessories and products for health and beauty. ABINPET strengthens the sector through actions that contribute to the development of its members and also to raise awareness of the benefits of the relationship between humans and pets extending it to the whole society.
ABINPET developed a market data collection tool: the Pet Panel, which is kept up to date by data and information submitted by industry members. In 2015, the revenues of Brazilian pet industry reached R$18 billion (US$26 billion). The participation of this sector in the national economy is increasing and, therefore, it is an important part of agribusiness: about 67.3%% of 2015 revenues were from products for animal nutrition, whose composition is 95% agricultural, with ingredients such as corn, soybean, rice, wheat and poultry, cattle and fish.
All products of the Brazilian food industry and veterinary medicines are monitored by the Supply, Livestock and Agriculture Ministry of the Agricultural Defense Secretariat (Secretaria de Defesa Agropecuária).
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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