Pet Food News / Pet Food Market Trends
photo by Andrea Gantz
on May 1, 2017

Rachael Ray pet food named 2016 fastest growing US brand

Euromonitor International Limited made the assessment.

Euromonitor International Limited determined that, "Rachael Ray Nutrish is the fastest growing US Pet Food brand among brands in excess of $200 million in annual sales in 2016," according to Ainsworth Pet Nutrition, manufacturer of the Rachael Ray Nutrish line of pet food and treats.

The claim comes after the brand accomplished its most successful year to date, with sales up 49 percent in 2016 compared to the previous year.

A portion of proceeds from each sale of Nutrish is donated to the Rachael Ray Foundation, which helps animals in need through Rachael's Rescue. 

“The best part about Nutrish's growth is that we're able to improve the lives of more pets throughout the country, a cause that is close to our hearts and at the center of everything we do," said Jeff Watters, president and CEO of Ainsworth Pet Nutrition in a press release.

Rachael Ray Nutrish offers a line of super-premium pet food and treats for dogs and cats, including its most recent line of treats for dogs inspired by recipes from Rachael Ray's kitchen, and its dry dog food formula, PEAK, a nutrient-dense recipe designed to meet the biologically appropriate dog food trend.

Rachael Ray video followed cats into hater homes

In July 2016, Ainsworth Pet Nutrition, manufacturer of the Rachael Ray Nutrish line of pet food, announced that it partnered with BuzzFeed, the cross-platform, global network for news and entertainment, to produce three co-branded videos and three sponsored posts. The content celebrated cat ownership culture, as well as cat rescue and adoption. 

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