To aid in the relief efforts for California's wildfires, Purina is donating $25,000 to GreaterGood.org to support the people and pets who have been impacted. These funds will help support immediate rescue efforts, purchase much-needed supplies, and fund rebuilding initiatives for individuals and communities affected by the fire.

In times of natural disaster, Purina’s goal is to provide timely support to pets and people in need. The company will continue to assess the situation and is prepared to send pet food and cat litter, as needed. In 2017, Purina donated nearly $60,000 and more than 350,000 pounds of pet food and litter to support to victims of natural disasters across the United States.