Tuffy’s Pet Foods, Perham, Minnesota, is pleased to announce its recent hire of Darren Fujii as its new Chief Marketing Officer.
Darren received his MBA from Notre Dame and spent years consulting for several companies including Kelloggs, MGM Studios, McCormick and Company, Con Agra Foods, WW Grainger and Briggs & Stratton.
Darren has held progressive leadership positions from Vice President of Business Transformation at Con Agra Foods to Chief Information Officer and Chief Financial Officer at Isagenix International.
Most recently he was President of Natural Pet Partners (dba Pet Club) leading a turnaround for a 50 store independent pet retailer in AZ and CO.
Darren is aggressively leading targeted efforts to rapidly expand Tuffy’s digital marketing and social media engagement in a cooperative venture with retail partners.
Darren and his wife Katherine and their two children are in the process of relocating from the Phoenix, AZ area to Perham, MN where Tuffy’s is headquartered.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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