Tuffy’s Pet Foods, Perham, Minnesota, is pleased to announce its recent hire of Darren Fujii as its new Chief Marketing Officer.
Darren received his MBA from Notre Dame and spent years consulting for several companies including Kelloggs, MGM Studios, McCormick and Company, Con Agra Foods, WW Grainger and Briggs & Stratton.
Darren has held progressive leadership positions from Vice President of Business Transformation at Con Agra Foods to Chief Information Officer and Chief Financial Officer at Isagenix International.
Most recently he was President of Natural Pet Partners (dba Pet Club) leading a turnaround for a 50 store independent pet retailer in AZ and CO.
Darren is aggressively leading targeted efforts to rapidly expand Tuffy’s digital marketing and social media engagement in a cooperative venture with retail partners.
Darren and his wife Katherine and their two children are in the process of relocating from the Phoenix, AZ area to Perham, MN where Tuffy’s is headquartered.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.