Identity Pet Nutrition will launch its online wholesale (retailer-only) fulfillment program, identity Direct 2 Store in October.

Through identity Direct 2 Store, the company will ship any of its canned products direct to a retailer’s location via FedEx for a flat fee of $5/order (minimum order five cases). All orders arrive within 3-5 business days, and retailers can pay by credit card or direct deposit. Identity requires a copy of a retailer’s resell license information about their business to setup an account.

Eligible retailers interested in participating, can email customercare@identitypet.com, and the company will send pricing and ISO information. Once a retailer is signed up, Identity gives them access to its identitypetdirect.com web store for easy ordering. 

The company has also entered into an agreement with Allgood Consulting to provide independent sales support and representation throughout the Midwest.

“We’re extremely excited to partner with Shane and the team at Allgood Consulting,” said Jeremy Petersen, founder of Identity Pet Nutrition in Denver. “When we first met Shane it quickly became apparent we share a similar outlook and passion for the industry and we were very impressed by Shane’s professionalism and experience in brand management at both the distributor and retail level.”

Allgood Consulting will provide business-to-business sales representation for Identity in Illinois, Wisconsin, Minnesota, Indiana, Iowa, Nebraska, Kansas, Missouri, North Dakota and South Dakota.