Grocery Pup, a health and wellness company in Austin, Texas, has launched its all-natural, fresh food at Central Texas-based Tomlinson's Feed, a natural, healthy pet supply retailer. The launch marks the first physical retail point of purchase for Grocery Pup and the first-of-its-kind dog food product available at a retail store, according to company officials.
Grocery Pup meals are made with fresh, whole food, human-grade, non-GMO ingredients. All recipes are cooked sous-vide in a USDA certified kitchen. The cooking process locks in the nutrients of the whole food ingredients as opposed to traditional cooking methods where nutrients are lost to steam or cooking water. The sous-vide method also enhances the flavor of their food and eliminates any harmful pathogens and bacteria, officials said.
“Our dog Lola never took to eating raw food, but I wanted her to have a fresh whole foods diet that utilized human-grade ingredients. My passion for finding the healthiest, most nutritious food possible that also made Lola excited for meal time led to the creation of Grocery Pup,” said Ruth Stedman, CEO and co-founder of Grocery Pup. “Tomlinson's Feed is an Austin-based family business, just like Grocery Pup, and it was the perfect partner for us to launch our product into retail.”
Partnering first with a local retailer such as Tomlinson's Feed was a natural fit as both companies prioritize health and wellness for their customers, officials said. Beginning this month, all 15 Tomlinson's Feed locations will carry all three Grocery Pup recipes—Turkey Pawella, Bitchin Beef and Porky's Luau—in a 5-pound bag located in the freezer section as a featured product. Each recipe was developed by a veterinarian-nutritionist. Each bag will retail for $39.99. Grocery Pup plans to roll out additional retail availability across the country soon.
In addition to Tomlinson's Feed stores, Grocery Pup a-la-carte bags and meal subscription Service are currently available online and ship nationwide.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
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