As part of its commitment to putting pets first, premium pet food manufacturer, Petcurean, is pleased to announce the “Uplift the Underdog: Cat Edition” contest. The program’s goal is to help increase adoption consideration for “underdog cats” – cats who are traditionally less likely to get adopted due to age, medical challenges, appearance, or other issues. The contest is open to all rescue groups and animal shelters across the United States and Canada now through November 16.

It’s estimated that each year, 3.2 million cats enter U.S. animal shelters nationwide and 70 percent of those cats are euthanized, despite research showing that the majority are healthy and could have been adopted1. By inspiring people to see beyond the so-called imperfections and focusing on the amazing heart and spirit of the cats, the Uplift the Underdog: Cat Edition contest will help shelter cats find the loving homes they deserve.

The contest is an evolution of the company’s “Uplift the Underdog” contest held earlier this year, which resulted in several of the finalists being adopted. Rescue organizations are encouraged to enter their most overlooked but deserving cats for the chance to win a lifetime supply of Petcurean food for the winning cat and a 500-pound donation of pet food to the shelter or rescue group.

“The Uplift the Underdog: Cat Edition contest intends to shine a light on cats that were rescued but haven’t been adopted and still need loving homes,” said Christine Mallier, PR & Community Relations Manager at Petcurean. “We want to encourage people to adopt shelter cats of all ages and types while also supporting the animal shelters across the nation who often have limited resources.”

After completing the online application form, eight finalists will move to the next round. During the finalist round, consumers will vote for their favorite cat through Petcurean’s website. The cat that receives the most votes within one week will be awarded the grand prize. The winner will be announced on December 3, 2018.

Prizing details:

Grand prize

  • Lifetime supply of Petcurean cat food
  • Feature in a Petcurean marketing campaign
  • Promotion on Petcurean’s website and social channels
  • 500-pound donation of Petcurean pet food to the winning cat’s shelter/rescue group
  • A Petcurean gift basket filled with supplies, toys and more

All finalists

  • 1-year supply of Petcurean cat food
  • 500-pound donation of Petcurean pet food to the winning cat’s shelter
  • A Petcurean gift basket filled with supplies, toys and more

For more information on Petcurean’s Uplift the Underdog: Cat Edition contest and to enter, visit www.UpliftTheUnderdog.com. Eligibility restrictions apply. Entry is open now through November 16.

1 The Humane Society of the United States