Human trends and pet trends are converging to blur the furry lines, as evidenced in a new survey commissioned by Michelson Found Animals Foundation, a non-profit social enterprise committed to saving pets and enriching lives. The survey of 1,000 dog and cat owners found that as humans become more tech-connected and embrace alternative health practices and diets themselves, these trends are extending to their pets as well.Michelson Found Animals predicts the top pet trends for 2019 will be: Smart Tech, Alternative Therapies and Pets Eating More Like Their Owners.
"Pets bring so much joy to our lives, it makes sense that we would treat them as we treat ourselves. But this goes beyond the humanization of pets, these predictions are about people leveraging emerging trends to make it easier to be a good pet parent and take the very best care of their pets," said Aimee Gilbreath, Executive Director of Michelson Found Animals Foundation. "The macro trend of health and wellness and the increasing number of millennial pet parents are changing the way we care for our pets, and it's an exciting time."
Intrigued by pet tech and its ability to give them a better grasp on their pet's health and wellness, pet parents are motivated to give pet tech a try. Of those who do use health-related pet tech, they are interested in nutrition apps (47 percent), vet telemedicine (46 percent) and fitness trackers (31 percent) to maintain the health of their fur babies. Over half (53 percent) are interested in getting a pet tracking device or a microchip (52 percent) and four in 10 (40 percent) are interested in pet monitoring cameras. With one in four pet parents admitting they spend more on tech for their pets than for themselves, the future of pet tech is very bright.
Pet owners who have tried alternative therapies themselves, are likely to use them on their pets as well, therefore it can be expected that pet applications will grow as the human trend continues its explosive growth. For instance, CBD- and hemp-based products are a growing trend among humans, and of those who have used these alternatives themselves, 74 percent have used them on their pets as well.
As people's growing awareness of food's effect on health and wellness leads them to try new diets and eating plans, this trend is expected to continue to extend to their pets as well. Of those surveyed, 45 percent admit to personally following a diet and 70 percent of those admit to putting their pet on a special diet too; for instance, almost half of pet parents who eat organic, feed their pets organic too (47 percent vs. 12 percent average).
The survey revealed:
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.