When UK pet food brand Applaws embarked on its expansion into the North American market, the company turned to Law Print to solve its packaging conundrum.
Applaws has built itself a reputation for serving the highest quality natural ingredients that deliver good health and wellbeing for pets. However, with many brands making similar claims, it can often be difficult to stand out – especially when entering a new market.
Law Print, which is also expanding into the US and Canada, was delighted to partner with Applaws.
The company was able to solve the Applaws packaging problem with transparency, utilizing innovative window gussets, and creative front-facing windows in the shape of each product’s main ingredient (chicken, fish, etc).
The result is an attractive packaging solution which offers assurance and openness to the consumer, while communicating the confidence and belief that Applaws has in its product.
Law Print’s Sales Manager Luke Cummins said: “One of the biggest trends in food and pet food for 2018 is complete transparency, and brands are spotting the potential to demonstrate this through packaging. Whether it be clearer information on processes, sourcing and ingredients or a shift to more sustainable materials, packaging can be a great tool to build trust with the consumer.”
The new bags also feature a Pocket Zipper closure mechanism, one of the most consumer-friendly opening fixtures available, allowing the end user to easily open and reseal the packaging to preserve freshness.
MPM-owned Applaws’ new range is available from major retailers across the U.S., including both Pet Smart and Petco.
The partnership with Applaws represents Law Print’s first step into the US pet food market as well. The UK-based flexible packaging supplier delivers around 150 million bags per year globally, and is currently in talks with a number of US pet food manufacturers.
The company prides itself on the service and expert knowledge, as well as its customer retention rate of 96%.
While cat trends continue, the pandemic has added to overall slow-growth treatment of the cat food market.
Premiumization and humanization, as well as automation, fueled continued operation growth in spite of the COVID-19 pandemic.