Mars Petcare’s Pedigree brand launched “The dog that changed me,” a pet-focused podcast that features prominent celebrities and Pedigree brand partners discussing the importance of pet adoption, while highlighting personal stories of the guests’ beloved pups. The host of the podcast is Katherine Schwarzenegger, pet adoption advocate and author of adoption-focused children’s book, Maverick and Me.
The nine-episode limited series includes heartwarming interviews with guests such as Mandy Moore, Bryce Dallas Howard, Julianne Hough, Haylie Duff, Minka Kelly and more about how their dogs changed their lives for the better.
This podcast is part of the Pedigree brand’s “Every Pup’s Superpower” campaign, which kicked off in March at the world premiere of the IMAX 3D film, Superpower Dogs, which is sponsored by Mars Petcare. As part of the campaign, Katherine and the Pedigree brand are encouraging consumers to join them in celebrating the superpowers in all dogs and promoting dog adoption by sharing what is special about their own dog on social media. For every engagement or personal story shared using hashtag #EveryPupsSuperpower, the Pedigree brand will donate one bowl of food, up to 500,000 bowls, to shelter dogs awaiting adoption. The brand is also donating $250,000 to Pedigree Foundation to support shelters.
The first five episodes were released today, and the next four will be shared next week. The podcast can be streamed via Pedigree.com/adopt and on all major podcast streaming sites, including Spotify, iTunes, and Stitcher.
By Lindsay Beaton
This country is straddling the line between developing and developed as more of its citizens see the value in pet ownership.
By Lindsay Beaton