Mars Petcare, one of the world’s leading pet care companies, announced Aug. 16 that it is the exclusive presenting sponsor of Superpower Dogs, an IMAX 3D live-action family adventure releasing in IMAX theatres March 15, 2019. The film, produced by Cosmic Picture, aligns with the Mars Petcare purpose of A BETTER WORLD FOR PETS, as it spotlights the amazing true stories of dogs with extraordinary abilities who save lives and make the world a better place.
As the presenting sponsor, several Mars Petcare brands will be actively supporting the film, including the PEDIGREE and EUKANUBA dog food brands, BANFIELD Pet Hospital, WHISTLE GPS Pet Tracker and WISDOM PANEL Canine DNA Test.
“At Mars Petcare, we live our purpose of A BETTER WORLD FOR PETS every day, because we believe that pets make our world better,” said Poul Weihrauch, President, Mars Petcare. “We’re thrilled to be part of the Superpower Dogs family and are confident that the film will inspire the next generation of pet owners and dog lovers.”
“Superpower Dogs is the ultimate celebration of the bond between humans and dogs,” said Daniel Ferguson, Writer & Director ofSuperpower Dogs. “After people see these remarkable dogs and their human partners brave earthquakes and avalanches, bring animal poachers to justice and leap out of helicopters to save people from drowning, they’ll never look at their best friends the same way again.”
Starting August 17, the first ‘teaser’ trailer for Superpower Dogs will play in IMAX as a preview to the nationally distributed Pandas and Alpha, which will be shown in IMAX commercial theaters across North America.
“Whether it’s a life-saving search-and-rescue dog or a family pet full of unconditional love, people around the world will know after watching this movie, that every dog, even their own, has superpowers,” said Weihrauch.
Superpower Dogs will be captured using IMAX cameras and will be digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with IMAX's customized theater geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.
By Lindsay Beaton
Pet owners have blurred the line between their health and the health of their animals, and are responding to both with the same product label demands.
By Lindsay Beaton
Sustainability has become more entrenched in the pet food packaging world than ever, as manufacturers and end users alike look for modern solutions to today’s needs.