Pet Fair Asia hosted 8,656 visitors from overseas and a dramatic increase of buyers from South-East Asia, particularly from Thailand, Indonesia, Philippines, Malaysia and Vietnam. Professionals from these new markets added up to traditionally important groups of visitors from South Korea, Japan and large buyers from Western markets.
Foreign exhibitors at the show reached new heights, particularly in pet food, snacks and pet food technologies. The organizer also noticed an increase of new local Chinese brands showcasing innovative products, a shift from pure manufacturing to brand logic.
Organized in product sectors, the show covered an extended range of the industry supply chain: four halls for pet food, two halls for treats; one hall for pet food technologies and pet food suppliers; one hall for small pets, reptiles and aquatics products; one hall exclusively for cat products; 3 halls for toys, accessories and garments; one hall for veterinary products and pharmaceutical companies; and one hall for smart products and wearable technologies.
The exhibition was host of multiple products launch in world premiere, strategic internal meetings from multinational groups including Nestle and Royal Canin, and daily opportunities to learn and network with peers from all over the world.
The 9th International Pet Industry Summit/Asia Pet Conference took place the day before the show. This edition broke all records, gathering almost 1,200 delegates who were able to access exclusive insight into the latest trends in the Chinese market and exchange with international opinion leaders.
The 8th Petfood Forum China provided attendees with in-depth insight into new pet food regulations to enter the Chinese market, latest trends in palatability, food safety best practices, market opportunities and more.
Additional events and seminars took place during the show: 6th Annual Meeting for Pet Hospital Management, 4th Pet Fashion Show, 12th Shanghai Veterinary Conference, CKU Grooming Competitions and Lectures, Animal Welfare Seminars, Pro Plan CKU All-Breed National Champion Dog Show, Royal Canin ICE Cat Show, Wanpy CKU Diving Competition, Navarch Dog Olympics, Veterinary Camps for kids, etc.
On August 20, 2019, industry leading companies in Asia have announced the launch of the Asia Pet Alliance (APA), with the support of Pet Fair Asia organizer. As the first trade organisation in Asia dedicated to the pet industry, APA is set to encourage exchange between pet industry communities and organisations in China, Asia and the rest of the world, support the interests of pet product manufacturers and importers, develop responsible pet ownership and assist with regulatory matters.
The organizer also announced the launch of Pet Fair South-East Asia (SEA), a new exhibition to take place in Bangkok, Thailand, on 14-16 October, 2020. Pet Fair SEA will serve a region in rapid development, host of 650 million inhabitants, with a middle class driving growth in the pet industry.
It will be a B2B event developed with major launch partners, and will propose an upgraded business experience with pre-arranged meetings, hosted buyer program and world-class content.
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.