Wilbur-Ellis Nutrition, an industry leader in the international marketing and distribution of safe, premium ingredients for the livestock, pet food and aquaculture industries, announced that Nutrition industry veteran Pedro Curry has joined the company as Chief Operating Officer.
“It is simply inspiring and energizing to join a company such as Wilbur-Ellis Nutrition, whose vision of the future relies upon such strong core values of integrity, diversity, effort, accountability and service,” said Curry. “I am honored to become a part of this team and to be able to share my knowledge as we strive to achieve sustainable, superior results for all stakeholders through operational excellence.”
Curry was most recently general manager for QualiTech’s Ag Nutrition division and has spent the last 25 years of his career in the United States, Asia-Pacific, Central and South America building his expertise in operations, sales and general management, specifically in agribusiness industries.
“Pedro brings unique experience that will help us better navigate a variety of markets,” said Nutrition division President, Andrew Loder. “I am excited to welcome him to our team and believe he will help us move closer to our vision of becoming the innovative leader in the marketing and distribution of animal nutrients.”
Curry is a part of the Wilbur-Ellis Nutrition Senior Leadership Team and is based in the division headquarters in Vancouver, Washington. His initial focus will be working with the operations team to elevate current efforts, now that internal structure and vision have been established. He is charged with determining the best way for operations to continue supporting Nutrition’s commercial efforts.
By Lindsay Beaton
As work continues on creating a new nutrition label that focuses on simplifying information for consumers, challenges remain.
By Tang Yu