Mars Petcare is sampling its new restaurant-style dog food meals with a national campaign at more than 125 dog parks and beaches through October.
The tour, called "Share the Love," promotes the Cesar Canine Cuisine Bistro brand and is meant to tap into consumers' needs to vacation while staying close to home and affording small indulgences for their pets, according to Brandweek .
"With the 'Share the Love' program, we are happy to provide support with gourmet meals and a restaurant-inspired dining experience for small dogs," said marketing director Anne Herrington in a statement.
