NUTRO brand launched its new creative advertising campaign titled, "Dogs Give Everything 100%," celebrating how NUTRO. FEED CLEAN recipes give dogs the energy to live a full and active life. The creative, developed by BBDO New York, supports the brand's refresh and reinforces that when at their best, dogs are the perfect example for getting the most out of life.
"We know a clean lifestyle supports a full and active life for both pets and their owners," said Craig Neely, Vice President of Marketing at Mars Petcare. "The NUTRO campaign captures the energy and excitement that our pets have with a healthy and nutritious diet so they can enjoy what they love most."
The campaign will appear on national TV and will also air on full episode player (FEP) and online video. Additional assets include full-page print ads as well as digital and social graphics.
The NUTRO brand has been evolving with the changing lifestyles of both pets and pet parents. This month, the NUTRO brand is refreshing its products to once again meet the needs of pet owners and their pets. The updated new look, which will start appearing on store shelves in the coming weeks, embodies the NUTRO. FEED CLEAN philosophy with re-imagined bags featuring a bold, simple and modern design that allows real, recognizable ingredients to take center stage. NUTRO products follow the NUTRO. FEED CLEAN philosophy of simple, purposeful and trustworthy recipes – that are rich in nutrients, full of flavor and made with real, recognizable non-GMO ingredients†.
To learn more about NUTRO NATURAL CHOICE and the new "Dogs Give Everything 100%" campaign, please visit the website here: nutro.com.
†Trace amounts may be present due to potential cross contact during manufacturing.
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.