The Pet Sustainability Coalition (PSC) is a U.S.-based non-profit accelerator of environmental and social sustainability in the pet industry. As a new member, QRILL Pet is well-positioned to meet and exceed its own contributions to the health and wellbeing of pets and the planet, as well as support a more sustainable pet food industry.
“As an industry, we face global challenges that will impact the future of our business, such as loss of biodiversity, resource scarcity, lifestyle diseases, and climate change. Aker BioMarine and QRILL Pet are dedicated to addressing those challenges in a positive way, which is well-aligned with the ambitions of PSC,” says Andrew Fuente, Sales Director Americas, Aker BioMarine.
“PSC has made significant inroads across the pet industry, clearly demonstrating that sustainability pays off. They offer companies tools that are designed to help them align with more responsible, sustainable business practices,” Fuente adds.
PSC framework addresses key challenges for the future of pet industry
The PSC has developed a four-factor framework that pet food companies can use to evaluate the sustainability of the proteins and other animal-derived ingredients in their pet products. These four factors include: environmental impact of ingredient, treatment of workforce, treatment of animals, and the way the ingredient promotes a balanced diet for pets.
“Our role is to actively collaborative with the pet industry to ensure a positive, sustainable development and reduced environmental impact,” says Caitlyn Dudas, Executive Director, Pet Sustainability Coalition. “We see the pet industry as playing a significant role in the long-term health of our agricultural land, along with animal welfare, and the social and labor practices behind the production of the pet food. Meeting these challenges requires strong industry collaboration with partners such as QRILL Pet, who aim to make a positive impact for the long-term.”
Pet owners want a lot from their pet food brands. They want primary proteins that suit what they believe is best for their animal. They want grains or they don't. They want something customized, but it has to be easy to understand.
Constraints and crises, like those experienced in 2020, help drive innovation and sustainability offers context.