Polish dog treat maker buys competitor, boosts production

The owner of Poland dog treat leader Maced has acquired Atlantic Products, another dog treat maker, and is investing to expand both companies’ production.

Maced is focused on making meat-based dog treats. l Courtesy of Maced
Maced is focused on making meat-based dog treats. l Courtesy of Maced
Maced is focused on making meat-based dog treats. l Courtesy of Maced

Private equity fund Resource Partners, the owner of Poland’s leading dog treat producer Maced, has acquired a 100% stake in Atlantic Products, the country’s second largest dog treat maker. The fund says it is determined to expand both companies’ output capacities amid a rising demand for their products.

Maced posted record revenues last year, at about PLN 95 million (US$25.1 million), an increase of 10% year on year, encouraging the company’s owner to invest in raising its production capacities, according to the information obtained by local daily newspaper Puls Biznesu. 

Maced also managed to improve other financial indicators last year, with its earnings before interest, taxes, depreciation and amortization (EBITDA) exceeding PLN 8 million (US$2.1 million).

Dog treat output capacities to grow

“The past months have brought record sales for Maced,” said MaĹ‚gorzata Bobrowska-JarzÄ…bek, managing partner and co-founder of the Poland-based Resource Partners. â€śThe demand for its products exceeds the supply, so the company is also distributing the products of its partners. This year, we will spend several million [zloty] on automation and optimization, and as a result, we will increase production capacities.

“Next year, we want to double our production capacities by upgrading the factory. We assume this investment will exceed PLN 20 million (US$5.3 million),” she added.

The Polish fund is also planning to invest in its second dog treat business, Atlantic Products. “This year, we will expand Atlantic’s factory and increase its capacities by less than 50%. In 2021, we expect to maintain a revenue growth rate of about 10% for both companies,” Bobrowska-Jarząbek said.


Maced operates a production facility in Polanów, in Poland’s north-western part. l Courtesy of Maced

Treat export sales on the rise

Maced’s expansion plans are related to the company’s strategy of increasing its export sales. The dog treat producer’s main foreign markets include Germany, the UK, the Scandinavian countries, France and the Netherlands, Bobrowska-JarzÄ…bek said. 

Maced’s export sales generate more than 50% of the dog treat producer’s revenues, while Atlantic Products depends on foreign sales for 100% of its revenues. In its domestic market, Maced supplies its products to more than 3,000 pet stores, according to data from the company.

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